Last updated: June 2026

LULÉ Heritage operates this boutique and website, including all related information, content, features, tools, products, and services, in order to provide you with an exclusive and curated shopping experience (the "Services"). www.luleheritage.com is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with our team. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. Personal information does not include information that is collected anonymously. We may collect or process the following categories of personal information to elevate your experience with our brand:

• Contact details: including your name, billing address, shipping address, phone number, and email address.

• Financial information: including credit card, debit card, payment confirmation, and other secure payment details.

• Account information: including your secure login details, preferences, and aesthetic settings.

• Transaction information: including the items you view, add to your wishlist, purchase, or exchange, as well as your past transactions with our brand.

• Communications: including the information you share when sending a customer support inquiry to our team.

• Device & Usage information: including information regarding your interaction with the Services, your IP address, browser type, and how you navigate our boutique.

Personal Information Sources We may collect personal information from the following sources:

• Directly from you: when you create an account, communicate with us, or place an order.

• Automatically: through the use of cookies and similar technologies when you visit our website.

• From our service providers: when we engage them to enable secure technology or process your orders on our behalf.

How We Use Your Personal Information We use your personal information strictly to provide a seamless, premium experience:

• Elevating the Services: To process your payments, fulfill your orders, arrange for shipping, manage your account, and create a customized shopping experience (such as recommending pieces related to your style).

• Marketing and Advertising: To send curated promotional communications by email and to show you relevant online advertisements, based on your preferences.

• Security and Fraud Prevention: To authenticate your account, provide a highly secure payment environment, and protect both our brand and your data against fraudulent activity.

• Communicating with You: To provide dedicated customer support and maintain a valued relationship with you.

• Legal Reasons: To comply with applicable European laws and respond to valid legal processes.

How We Disclose Personal Information We deeply respect your privacy and only disclose your personal information to carefully selected third parties for legitimate purposes:

• With Shopify, our secure hosting and technology provider.

• With premium fulfillment, shipping, and payment processing partners who perform essential services on our behalf.

• With business and marketing partners to provide tailored advertising. You may always direct us not to share information about you for targeted marketing.

• When you explicitly request us or consent to our disclosure of certain information.

Relationship with Shopify Our digital boutique is hosted by Shopify, which collects and processes personal information about your access to provide and improve the platform. Information you submit will be securely transmitted to Shopify. To learn more about how Shopify protects your data, you can visit the Shopify Consumer Privacy Policy.

Your Rights and Choices (GDPR Compliance) Because we operate within the European Economic Area (EEA), you have specific rights in relation to your personal information under the General Data Protection Regulation (GDPR):

• Right to Access: You may request access to the personal information we hold about you.

• Right to Delete: You may request that we permanently delete your personal information.

• Right to Correct: You may request that we update inaccurate information.

• Right of Portability: You may request a copy of your personal data to transfer to a third party.

• Withdrawal of Consent: Where we rely on consent, you have the right to withdraw this at any time.

• Managing Communication: You may opt out of receiving promotional emails from us at any time by using the "unsubscribe" link in our emails.

We will never discriminate against you for exercising any of these rights. To submit a request, please contact us using the details below.

Security and Retention We implement high-end security measures to protect your data. However, please be aware that no digital transmission is entirely impenetrable. We retain your personal information only for as long as necessary to maintain your account, fulfill orders, and comply with legal obligations.

International Transfers Your personal information may be securely transferred, stored, and processed outside the country you reside in. If we transfer data outside of the European Economic Area, we rely on recognized, legally binding transfer mechanisms like the European Commission's Standard Contractual Clauses to ensure your data remains protected.